Mónica Herrero

“I am honoured to join the Board of Directors at HRF especially at a time when digital technology is playing such a crucial role in all areas of our lives. As a media scholar I’m aware of the profound impact the changes in the entertainment and communications industry have on people’s behaviour and the methods the media use to interact with their audience. In such a fast-moving environment, it seems especially important to foster research and good practices regarding the essentials of engagement and the challenges we are facing in fully understanding what that engagement entails. I look forward to collaborating on designing a communication strategy to further the work and achievements of HRF.”

 

CV
Mónica Herrero is a Professor of Media Management and Media Markets at the School of Communication (University of Navarra, Spain). She holds an MSc in Media Management (2000) from the University of Stirling (Scotland), a PhD from the University of Navarra and a General Management Program (PDG) from IESE Business School (2015). She has been the Dean of the School of Communication at the University of Navarra since June 2008 to June 2017 and was Vice Dean for Students Affairs from 2004 to 2008. She has been a visiting researcher at Oxford University (2017-2018), the University of Glasgow (2005, 2007) the University of Lugano (2010) and the University of Westminster (London, 2004). Her research focuses on television economics, audience engagement and business models in the media industry. She has participated in numerous international academic conferences, including the World Media Economics Conference and EMMA (European Media Management Academic Association), and she is a member of the Board of IMMAA (International Media Management Academic Association).