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Home & Identity Conference
Announcement - Home and Identity: The Private-Public Nexus
Putting Housework in a Power Suit
Sustainability also Begins at Home
Registration for Sustainable Living Conference OPEN
Professionalism in homemaking
Breaking news: Homes of the future
Better homes mean happier people
What makes a house a home?
Conference Panel Discussion Speakers
Brighter side to the credit crunch
From House to Home: Best practice in the creation and running of the home
HRF launches the 2nd International Conference in the Excellence in the Home series- From house to home
Press Releases
Putting Housework in a Power Suit
LONDON, 9 March 2011 – A London conference aims at giving housework a twenty first century makeover. Housework has long been dismissed as drudgery - the job of the hard-pressed homemaker whose efforts are rarely recognised, let alone rewarded.

 Experts from the worlds of   sociology, law, economics and retail are now gathering on 17th and 18th March to consider the need to recognise housework as vital part of our social systems.

 The conference, Sustainable Living: Professional Approaches to Housework, taking place this 17th and 18th of March at the Grocers Hall in London, will suggest a radically different approach to housework as playing a fundamental and vital role in creating a sustainable environment.

 Those elevating housework to its new look status are themselves successful professionals from household names such as IKEA, Intel Labs and SEARS Holdings. Together with members of the New Economics Foundation, the Federation of Small Businesses and the Hong Kong Housing Authority panels will discuss the links between Business Management and the home, be it a company’s CSR or a director’s transferable skills inside and outside the home. 

 In addition to the panels above the conference boasts key note speakers from the areas of sociology, journalism , law and ecology. 


Keynote speakers:
Healthy environment at home: Aggie Mackenzie, television presenter of How Clean is Your House, Channel 4 and writer of hugely successful ‘Ask Aggie’ Penguin publication

The influence of the home on social dynamics: Sergio Belardinelli, philosopher and expert on bioethics, Professor of the University of Bologna on Sociology of Cultural Processes, Faculty of Political Science "Roberto Ruffilli".

Housework and legal frameworks: Peggie Smith, leading scholar and American legal expert on regulations of care givers and Professor of Law at Washington University

Human Ecology: Home, work and society. Mauri Ahlberg, currently Visiting Professor of the University of Exeter’s Graduate School of Education.

The Role Businesses Play in Sustainable Domestic Development,
Panel Chair: Professor Marta Elvira
David Stover (Vice-President, Information Technology Transformation, SEARS)
Helen Kersley (author of the ‘Valuing What Matters’ Report by the New Economics Foundation)
Marie-Claude Hemmings (Federation of Small Businesses)

Management – Technical, Interpersonal and Personal Competences of Work at Home,
Panel Chair: Professor Julia Prats
Professor Dr. Michael-Burkhard Piorkowsky (University of Bonn)
Charlie Browne (UK Corporate Environment Manager, IKEA)
Ada Fung (Deputy Director of Housing, Housing Department, The Government of the HKSAR)

For more information on the Sustainable Living: Professional Approaches to Housework international conference please consult the Home Renaissance Foundation website:

Press Contact:
Angela Dauterman Ordaz
Telephone: +44 207 229 2351


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